Why does Jesus use parables?

Thursday of the 16th Week in Ordinary Time
Fr. Ron reflects on why Jesus uses parables in the Gospel to help us come into a deeper understanding of who Jesus is.

Jer 2:1-3, 7-8, 12-13;
Ps 36:6-7ab, 8-9, 10-11;
Mt 13:10-17

What is the meaning of the Sower and the Seed parable?